It all started with Aretha Franklin on inauguration day wearing a giant bow. Somewhere along the way, the giant bow morphed into giant bunny ear-like headwear.
Madonna wore the look by Louis Vuitton in blue at the 2009 Met Gala, but the look was solidified with the cover of June's Vogue Russia, featuring model Natalia Vodianova wearing the Vuitton look in pink.
An interesting take on animal fashion, for sure.
Implications - Animal headpieces work because they are quirky and fun. For youth consumers, it can set them apart visually from their peers and get them noticed. Be careful and watch out for the porcupine hats, however.