The Bundang Doosan Tower, located in Seoul, South Korea, was designed by architectural firm Kohn Pedersen Fox to mimic the city's historic gates. The 130-meter tall skyscraper consists of two 27-storey towers sheathed in reflective glass that are connected by a four-story sky bridge set atop the building. The Bundang Doosan Tower stands at the foot of the Gyeongbu Expressway, which leads into the city center, marking it as a metaphorical entranceway.
The tower, which will become the company headquarters for the Doosan Corporation, contains plenty of office space plus an auditorium, daycare center, fitness center, cafe, and a small museum dedicated to laying out the history of the company. The Bundang Doosan Tower's impressive gateway silhouette leaves a mighty impression on passersby, signifying the strength of the company within.
Image Credit: Dezeen
Why This Trend Is Growing
- Historical Architecture Inspiration
- Architecture firms can draw inspiration from historic buildings for contemporary structures, creating iconic designs that pay homage to the past while embracing the future.
- Innovative Corporate Headquarters
- Companies can create inspiring, unique structures for their HQ that showcase their brand image and corporate identity while also serving practical functions like office and event spaces.
- Gateway Iconography
- The iconic silhouette of a gateway can be used as a metaphorical representation of a company's strength and future opportunities, making it a powerful image for branding and marketing materials.
Industries Being Reshaped
- Architecture
- Architecture firms can use historical inspiration to create unique and inspiring structures for a variety of clients, from corporate headquarters to residential and cultural spaces.
- Commercial Real Estate
- Developers can invest in unique and innovative structures for corporate tenants, drawing on inspiration from historical and cultural sources to create iconic buildings that stand out from the crowd.
- Corporate Branding and Marketing
- The powerful imagery of a gateway can be used by companies in a variety of industries to convey strength, security, and future opportunities, making it an effective tool for branding and marketing campaigns.
