Heritage-Honoring Diver Timepieces

The Bulova MIL-SHIPS-W-2181 Submersible is Modernly Designed

The Bulova MIL-SHIPS-W-2181 Submersible is a newly designed timepiece that draws inspiration from one of the brand's designs from yesteryear that was created for professional use. The original version was created as a prototype for the U.S. Navy's Explosive Ordnance Divers and Underwater Demolition Team in 1957, but was never produced at scale. The version seen here retains the 41mm case with a bead-blasted finish as well as a no-date black dial, vintage-style khaki. fauxtina lume and a double domed sapphire crystal.

The Bulova MIL-SHIPS-W-2181 Submersible comes in two versions including a limited-edition version that packs a Swiss Sellita SW200 movement and another with a Miyota 82S0 automative movement. The watches are available for purchase now at a price point ranging from $895 to $1,990.

Heritage-inspired Timepieces
Opportunity for watch companies to revamp vintage designs with modern technology.
Professional-grade Diver Watches
Opportunity for watch companies to create specialized timepieces for divers, using both retro and modern design elements.
Limited-edition Luxury Watches
Opportunity for high-end watch companies to cater to collectors and enthusiasts with small-batch exclusive releases.

Sectors Adopting This

Watch Manufacturing
Watch companies can use this trend to develop and market specialized diver watches that pay tribute to their heritage for collectors, enthusiasts, and underwater professionals.
Luxury Goods
Luxury goods manufacturers can capitalize on this trend by offering high-end limited edition watches to collectors and enthusiasts.
Military & Defense
Military and defense companies can use this trend to develop specialized and durable watches for divers and underwater demolitions teams.
SCORE
6.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 86%
Freshness 11%