The tastebuds of most people from western societies are a little more discriminating than other cultures, which is the reasoning behind these bug print ads by Land Rover for its campaign.
The print ads feature several exotic dishes from around the world that won’t be found at any local diner in America. The car company showcases various delectable meals, such as crunchy toasted Goliath tarantulas, sweet bad fruit soups and finger-sized, stir-fried sago worms—imagine eating those for breakfast—to embody the adventurous nature of its vehicles, which is an interesting way of getting a message across to its target demographic.
The images may illicit a stomach-churning effect on some people, but that’s probably because those people have never had wildebeest eyeballs at a wedding reception before.
Why This Trend Is Growing
- Exotic Food Advertising
- Opportunity for brands to showcase unconventional and adventurous food options in their marketing campaigns.
- Cultural Sensitivity in Advertising
- Brands can explore different cultural cuisines and appeal to diverse target audiences.
- Shockvertising
- Advertising that elicits strong reactions can generate attention and engagement.
Industries Being Reshaped
- Food and Beverage
- Food brands can experiment with unique and eccentric ingredients to cater to adventurous eaters.
- Automotive
- Car companies can creatively align their brand messaging with unusual and daring experiences, like trying exotic foods.
- Advertising and Marketing
- Agencies can help brands create disruptive and attention-grabbing campaigns that challenge traditional advertising norms.
