From its branding to its intended uses, Buckler's is a skincare brand devoted to satisfying the needs of any consumer — regardless of their gender. The brand began by offering a chapped skin balm for dry hands, and it has expanded to offer a broad line of skincare products all revolving around the same universal ethos.
Buckler's gender-neutral chops were on full display with its first product, the 'Chapped Skin Remedy'. Released in 2011, the product was rated as a 'Best Hand Cream' by both women's magazine Details and men's magazine Men's Journal. The brand has only continued to deliver the same quality with its more recent products, which include a daily face cream, body soaps, lip balm, and even candles.
Part of Buckler's success stems from its product packaging, which employs neutral browns, silver, and black color schemes as well as a simple cursive product name.