If you're looking for a way to relive your favorite childhood treat and simultaneously beat the summer heat, Starbucks Mexico's new Cotton Candy and Bubblegum Frappuccinos are the perfect fix. An excellent summer sipper for kids and adults alike, the sugary sweet drinks are the ultimate pick-me-up.
The new Cotton Candy and Bubblegum Frappuccinos are a pair of Instagram-friendly drinks that put a modern twist on two classic flavors. Both are part of the chain's 'Back to the Flavor' promotion, which aims to "take you to the best moments of your childhood or adolescence in a single sip." While it's unclear what ingredients are used to deliver this nostalgic-inducing moment, both consists of a creamy, pastel-colored base, topped with a mountain of fluffy whipped cream.
Image Credit: <i> Starbucks Mexico.</i>
What Makes This Trend Stand Out
- Childhood-inspired Beverages
- Opportunity for beverage companies to tap into nostalgia and create unique, Instagram-worthy drinks.
- Summer-themed Menu Items
- Opportunity for restaurants and cafes to design fun and refreshing menu items for summer that will attract social media engagement.
- Customized Beverage Experiences
- Opportunity for coffee shops and cafes to offer customers the ability to customize their drinks with unique flavors and toppings.
Sectors Adopting This
- Beverage Industry
- Beverage companies can create new products that tap into the nostalgia of childhood and cater to consumers' love for unique, visually appealing drinks.
- Restaurant Industry
- Restaurants can incorporate trendy, summer-themed menu items that incorporate elements of nostalgia and appeal to social media users.
- Cafe Industry
- Cafes can distinguish themselves from competitors by offering customers the ability to customize drinks with various flavors, toppings, and mix-ins.
