Brakes Bubble Waffles Bring the Treat to the Foodservice Sector
Michael Hemsworth — September 9, 2025 — Lifestyle
References: brake & wholesalemanager
The Brakes Bubble Waffles have been announced by the UK-based wholesale brand to support the creation of sweet and savory dishes that are inspired by the classic Asian treat. The waffles, formally entitled the Sysco Classic Bubble Waffles, are crafted with a distinctive bubble-style composition that can be used as the basis for sweet or savory dishes. The waffles are thus great for use with chicken, cheese or bacon as a breakfast or brunch option, while topping them with sweets will create delightful desserts.
CEO of Sysco GB Paul Biedusynski spoke on the Brakes Bubble Waffles saying, "Bubble waffles are the latest must-have for menus, but, until now, chefs have needed specialist equipment to make them. The new range of Sysco Classic Bubble Waffles gives food businesses the opportunity to capitalise on the hype, without the capital investment. A no-prep, hassle-free solution for chefs looking to update their menus and appeal to a new range of consumers.”
CEO of Sysco GB Paul Biedusynski spoke on the Brakes Bubble Waffles saying, "Bubble waffles are the latest must-have for menus, but, until now, chefs have needed specialist equipment to make them. The new range of Sysco Classic Bubble Waffles gives food businesses the opportunity to capitalise on the hype, without the capital investment. A no-prep, hassle-free solution for chefs looking to update their menus and appeal to a new range of consumers.”
Trend Themes
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Pre-made Specialty Bases — Pre-made specialty bases like bubble waffles are streamlining menu expansion for foodservice businesses by eliminating the need for specialized equipment.
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Crossover Culinary Experiences — The fusion of sweet and savory in bubble waffles is paving the way for innovative culinary experiences that cater to diverse palate preferences.
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Asian-inspired Delights — Asian-inspired foods such as bubble waffles are increasingly entering Western markets, reflecting a growing consumer appetite for global flavors and novelty experiences.
Industry Implications
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Foodservice Wholesale — The foodservice wholesale industry is seeing new growth by supplying ready-to-use specialty goods like bubble waffles, which reduce preparation requirements for businesses.
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Brunch and Breakfast — The brunch and breakfast industry is ripe for innovation with the introduction of versatile bubble waffles that offer varied sweet and savory menu options.
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Restaurant Equipment Solutions — Restaurants are finding new solutions with ready-made waffle offerings, reducing the need for investing in specialized equipment and expanding culinary possibilities.
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