Ice cream season is almost upon us and Walmart is gearing up with a new Bubble Gum Ice Cream sold under its Great Value brand. While the idea of bubble gum-flavored ice cream is nothing new, this frozen treat comes with actual pieces of bubble gum inside it.
Originally spotted by the Instagrammer @JunkFoodMom, Walmart's Bubble Gum Ice Cream is a pastel pink ice cream that is made "with Bubble Gum Candy Pieces." The candy pieces in question look very similar to the rainbow-hued Chiclet chewing gum created by Mondelēz International. The result is a cool and creamy treat, infused with the fruitiness of bubble gum.
With unicorn-themed treats continuing to dominate store shelves, this pretty pink dessert is sure to satisfy consumers.
Image Credit: <i> Walmart.</i>
What Makes This Trend Stand Out
- Bubble Gum-flavored Ice Cream
- Disruptive innovation opportunity: Exploring unique flavor combinations and incorporating actual candy pieces into ice cream to create a novel dessert experience.
- Unicorn-themed Treats
- Disruptive innovation opportunity: Capitalizing on the continued popularity of unicorn-themed products by introducing new and imaginative dessert options.
Sectors Adopting This
- Ice Cream Manufacturing
- Disruptive innovation opportunity: R&D investment in developing new and innovative ice cream flavors to capture consumer attention and drive sales.
- Candy and Confectionery Market
- Disruptive innovation opportunity: Collaborating with ice cream manufacturers to create new candy-infused ice cream products, expanding market reach and diversifying product offerings.
- Retail and Grocery
- Disruptive innovation opportunity: Leveraging consumer demand for unique and novelty dessert options to drive foot traffic and sales in retail and grocery stores.
