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Broom Wagon Coffee's Packaging Draws Inspiration from Cycling

Broom Wagon Coffee is a small-batch roaster based in Charleston, South Carolina, that is deeply rooted in the sport of cycling. Not only does the name of the company reference the 'broom wagon' that would follow riders during their races, but the packaging of the coffee itself is based on the design of cyclist's jerseys.

Boom Wagon Coffee is a family-run roastery that specializes in producing single-origin coffee in small batches. To complement the family's passion for cycling, different elements of the brand are inspired by the sport. For instance, the name of the brand is inspired by the original broom wagon support vehicles in the Tour de France. The packaging of each coffee bag also mimics the colors and patterns of the Tour De France ride leader classification jerseys. While fairly simple, these eye-catching coffee bag designs help the brand stand out from competitors.