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Shattertography

Brock Davis Shatters Everyday Objects That Ought Not to Break

— May 28, 2009 — Tech
It’s not likely you will ever see a shattered banana, Kleenex box or rubber ducky in your entire life... unless you check out the illusionist photography by Brock Davis in the gallery above.

Davis is a American artist that does both photography and illustration. Most of his works include an element of the surreal, like this shatter collection above. Everyday objects that physically can’t shatter appear to be smashed to the ground thanks to Davis’ visionary eyes. The result is quite trippy.
Trend Themes
1. Illusion Art - The trend of creating illusion art through photography or illustration can be leveraged in the advertising and entertainment industries for disruptive ad campaigns and innovative movie concepts.
2. Innovative Photography - The trend of using unique and creative photography techniques, such as shattertography, can be leveraged in the fashion and e-commerce industries for disruptive product photography and experiential online shopping.
3. Surrealism - The trend of incorporating surreal elements in art can be leveraged in the interior design and home decor industries for disruptive decor styles and unique product offerings.
Industry Implications
1. Advertising - The advertising industry can leverage shattertography and illusion art to create disruptive ad campaigns and grab audience attention in new and innovative ways.
2. Fashion - The fashion industry can leverage innovative photography techniques to create disruptive product photography that highlights unique features and offers a more immersive online shopping experience.
3. Interior Design - The interior design industry can leverage surrealism and shattertography to create unique decor styles for homes and businesses, offering customers truly one-of-a-kind design options.
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