The limited-edition BRM TB 10000 Tours watch brings a new kind of design to the horological table. The creator of this innovative watch is Bernard Richards. Although Richards is not amongst the most celebrated of his craft, he is known for his avant-garde perspective on the age old art of building timepieces, and his latest effort is no exception.
BRM TB 10000 Tours is the first watch to boast a vertical face. Designed with time-conscious gear-heads in mind, the face resembles a dashboard from a vintage car. The body is made of industrial grade titanium and carbon fiber. The timepiece is protected by sapphire glass covering, which makes the watch scratch-resistant and anti-reflective. The watch maintains water resistance up to a depth of 100meters. The black leather strap is accented with a sporty red buckle and contrasting red stitching.
This inventive time keeper is set launch in December 2011 and will retail for $11,300.
Why This Trend Is Growing
- Vertical-faced Timepieces
- Creating timepieces with vertical-faced designs could offer an avant-garde perspective on traditional watches, and cater to consumers with an interest in unique design elements.
- Innovative Watch Materials
- Exploring the use of industrial-grade titanium and carbon fiber in watchmaking could introduce new, durable and scratch-resistant materials in the industry.
- Sport-inspired Watch Designs
- Designing watches with sporty elements such as red stitching and a sporty buckle could attract a target market of time-conscious, athletic individuals.
Industries Being Reshaped
- Luxury Watchmaking
- The luxury watch industry could integrate innovative materials and unique design elements to create more avant-garde timepieces.
- Automotive Industry
- Partnering with watchmakers to create timepieces that mimic vintage car dashboards could offer a new and unique merchandise line to attract car enthusiasts.
- Athletic Gear Industry
- Adding sporty watch designs to athletic gear retailers could attract a target market of time-conscious, athletic consumers who are looking for functional yet stylish timepieces.
