Ford is launching a branded podcast series in anticipation of the release of the Ford Bronco, and the series is aptly titled ‘Bring Bronco Back,’ and it will air on August 10th. The series will consist of eight parts and it will be host by Sonari Gilton, who is a former NPR economics reporter. The series will detail the history of the iconic SUV, until its cancelation in 1996. The series will also cover one of the most famous events involving the car, which was a 1994 car chase involving the police and the famed NFL running back, O.J. Simpson.
The ‘Bring Bronco’ series will be available on a number of major podcast platforms including ApplePodcasts, Google Podcasts, Spotify, Stitcher, and on the automotive company’s website.
Image Credit: Ford
What's Driving This Trend
- Branded Podcasts
- Opportunity to create branded podcast series for promotional purposes.
- Historical Retrospectives
- Opportunity to produce podcasts that explore the history of iconic products or events.
- Auto-themed Podcasts
- Opportunity to create podcasts dedicated to automotive topics and enthusiasts.
Who This Affects Most
- Automotive
- Opportunity for automotive companies to leverage podcasts as a marketing tool.
- Podcast Platforms
- Opportunity for podcast platforms to attract new listeners by featuring branded automotive podcasts.
- Media Production
- Opportunity for media production companies to create podcasts that cater to automotive enthusiasts.
