BrightFarms is an innovative company that offers retailers the possibility of growing their own vegetables on site. BrightFarms takes care of everything associated with starting and maintaining the urban farms.
BrightFarms aims to fundamentally change the way food is distributed. The company envisions heads of lettuce growing directly in stores and it being sold the same day it was picked. BrightFarms wants to make eating locally an option for more people. This is a phenomenal project.
Implications - The eco movement is a powerful force within the global culture that informs many different areas of contemporary living. Green consumers value efficient design and feel a connection to the natural environment. Companies should take this mindset into account when creating marketing initiatives.