This is the first time an ad campaign has really struck a nerve. Asking the question ‘Are you obsessed with the right things?’ the Breast Cancer Foundation Ad tackles an extremely serious issue while being clever.
The pictorials feature three different issues painted onto a woman’s chest, including the dreaded big butt, pimples, and the bad hair day dilemma. The purpose of each one is to spread awareness that breast cancer is a more series issue than these meager problems. Fantastic concept!