The Fossil Chaise Lounge by Atelier Van Lieshout

 - Jun 6, 2009   Updated: May 17 2011
References: ateliervanlieshout & core77
And now for a chair that is both comfy and tasty looking. This seat is called the Fossil Chaise Lounge. It was created by Atelier Van Lieshout.

Maybe it’s me, but this chair looks like a piece of bacon, though I’m not sure that is what they intended. Based in Rotterdam, Atelier Van Lieshout has 20 employees with a variety of specialties.

Implications - The rise of foodie culture has piqued consumer interest in inedible designs that celebrate the owners' love of food. This lounger, for example, looks just like a piece of bacon. Companies can take advantage of this opportunity by releasing products and staging ad campaigns that focus on this food obsession.