UP&GO's Breakfast Beverage is a Simple Option with No Added Sugar

 - Nov 27, 2018
References: upandgo.au & packagingoftheworld
UP&GO set out to create a new premium breakfast beverage aimed at the adult market that would specifically speak to the health-minded consumer with an interest in avoiding excess sugars. The milk, oat and fruit-based liquid breakfast products are offered in simple two-ingredient flavor combinations and emphasize the exclusion of added sugars, artificial ingredients, colors, flavors and preservatives.

For the packaging of its new product, UP&GO worked with Milk Brand Agency and opted for a design that strategically implemented a confident, modern and simple design to support the liquid breakfast's natural ingredients.

To help consumers avoid skipping breakfast, one of the most important meals of the day, food and beverage brands are creating convenient, portable products with an emphasis on whole food ingredients and free-from formulas.