60s-Inspired Durable Sunglasses

LensDirect Debuted 'Breakfast at Tiffany's'-Inspired Sunglasses

LensDirect, the popular American online vision retailer, recently expanded its portfolio with the introduction of a new Breakfast at Tiffany's-Inspired sunglasses. Dubbed 'Holly,' the frames are inspired by Audrey Hepburn’s character in the 1960’s classic film by the same name. The oversized, gently cat’s-eyed sunglasses offer 100% UVA and UVB protection, are anti-reflective, and feature scratch-resistant lenses. According to LensDirect, "the sunglasses represented a time. A place. A story of a girl named Holly who goes through life to finally learn what true happiness looks like."

The Holly sunglasses are available in three colorways -- Dark Tortoise, Black, and Hot Pink. Each order includes the sunglasses, a foldable case, and a microfiber cloth. In addition, customers get free shipping and returns.

Image Credit: LensDirect

Retro Sunglasses
Opportunity for eyewear companies to embrace the demand for vintage-inspired shades
Film-inspired Fashion
Opportunity for companies to create apparel or accessories based on iconic movie characters
UV Protection Technology
Opportunity for innovation in developing new materials and technology to enhance UV protection for eyewear

Sectors Adopting This

Eyewear
Eyewear companies can capitalize on the demand for stylish and protective sunglasses
Fashion
Fashion brands can create collections inspired by iconic films and characters
Technology
Tech companies can develop new UV protection technology and materials for eyewear
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 15%
Freshness 12%