While most bread branding touts the health of the products it is representing, the brand 'BreadBerry' goes one step further by boasting about its flavors.
The brand is titled 'BreadBerry' due to its messaging that seeds and grains are just as flavorful and "tasty" as berries are. The product contains a variety of breads that contain these seeds and grains, including one with sunflower seeds, one with seven different grains and seeds, a multigrain option, a spelt bread option and a wheat bread. The breads are differentiated by the bright colors that each individual package features.
This bread branding takes a relatively standard food product and turns it into something that appears to be more playful and dynamic.
Key Themes Behind This Trend
- Colorful Packaging
- Disruptive innovation opportunity: Explore vibrant packaging designs to make food products more playful and dynamic.
- Seeds and Grains Variety
- Disruptive innovation opportunity: Develop bread products that highlight the flavors and health benefits of seeds and grains.
- Flavor-focused Branding
- Disruptive innovation opportunity: Create food branding that emphasizes the taste and flavors of the products rather than just their health benefits.
Where This Applies
- Food Packaging
- Disruptive innovation opportunity: Introduce vibrant and playful packaging designs in the food packaging industry to attract consumers.
- Bakery
- Disruptive innovation opportunity: Incorporate a wide variety of seeds and grains in bread products to offer consumers flavorful and nutritious options.
- Food Branding
- Disruptive innovation opportunity: Shift the focus of food branding to highlight taste and flavors, creating a unique selling point for products.
