Y&R's Brax Sponges Campaign Visualizes the Benefits of their Product

 - Jul 25, 2013
References: yr & adsoftheworld
These Brax Sponges advertisements will make you appreciate your handy dish washing tool in a whole new way.

The campaign consists of three ads created by Y&R in Dubai, UAE and each one addresses different dish washing concerns. You probably already know that some sponges come with rough and soft sides, but the Brax Sponges campaign spells it out for you so its a no-brainer. In one ad, the green rough side is depicted by cactus which means it's "harsh on oven grease" while the yellow soft side is made up of feathers and is "gentle on fine china."

With such simple and direct visuals and words, its hard not to find yourself nodding in agreement with the Brax Sponges ads.