Broken Bough Lighting

Branch Lamp by Reclaiming Brooklyn Restores a Local Resource

The term "local" has come to describe a relatively broad area that surrounds a specific place, but the beauty of the main material used in the Branch Lamp by Reclaiming Brooklyn is that it practically came from designer Harris Hine's doorstep.

This eclectic piece of organic design has its tree branch backbone to thank for its quirky character. The severed arboreal offshoot came from a neighborhood tree that was damaged in a tornado that struck New York just previously. The component is hence both conveniently sourced and eco-friendly.

Besides the crooked wooden bough, the elements that define the object include a spun aluminum shade, metal shims and an electrical cord that runs from tip to toe. The shape created makes the Branch Lamp by Reclaiming Brooklyn into an overhanging floor lamp sure to brighten up a space in a number of ways.

Local Sourcing
Designers can take advantage of the beauty of materials sourced from their local area as consumers become more aware of environmental impact.
Organic Design
Designers can incorporate natural elements in their creations, such as tree branches, to add a unique and eco-friendly touch.
Eclectic Lighting
There is a growing interest among consumers for one-of-a-kind, unique lighting fixtures that incorporate unusual materials.

Who This Affects Most

Furniture Design
Companies that create furniture and lighting fixtures can incorporate local, organic materials for added sustainability and appeal to eco-conscious consumers.
Home Decor
The trend for unique and personalized home decor provides opportunities for designers and artisans to create and sell one-of-a-kind pieces, such as the Branch Lamp by Reclaiming Brooklyn.
Sustainable Design
The use of reclaimed materials and organic design in products can attract consumers who are looking for environmentally responsible and eco-friendly options.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 41%
Freshness 8%

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