The Brain Dead Summer 2019 collection explores new ways of welcome the summer season beyond bright colorways. The new season range was unveiled and features short sleeve tops adorned in graphic-heavy details including splatter dyed accents and marble dyed beach shorts.
There are also special silhouettes including button-up bowling tops in all-over designs and color blocking designs as well. Additionally, the seasonal pieces are highlighted by the aloha shirt in an all-over print, two outerwear options, a nylon full-zipper anorak, and a chore coat with paneling details. In addition to the apparel options, the seasonal range also delivers a corduroy five paneling hat, a mesh tote bag, a candle, and a collaborative car freshener with retaW.
Key Themes Behind This Trend
- Graphic-heavy Details
- Opportunities for disruptive innovation include developing new printing techniques or fabric treatments to create unique and eye-catching graphic designs.
- All-over Designs
- Disruptive innovation can be found in creating new ways to apply all-over designs to clothing items, such as using advanced digital printing technologies.
- Collaborative Products
- Disruptive innovation opportunities lie in exploring new collaborations and partnerships to create unique and limited-edition products, like the collaborative car freshener with retaW.
Where This Applies
- Fashion Apparel
- The fashion apparel industry can take advantage of the trends by investing in research and development to create innovative fabric treatments and printing techniques.
- Graphic Printing
- The graphic printing industry can explore advanced printing technologies to achieve intricate and detailed designs for apparel and other products.
- Collaborative Merchandise
- The merchandise industry can seek partnerships with other brands to create unique and limited-edition products that attract a wider range of customers.
