Scoop Away teamed up with Internet sensation Lil BUB to create a special-edition box of cat litter that's branded as "Lil BUB Approved." Lil BUB, a cat born with osteopetrosis, is known for being a "perma-kitten" and the subject of many memes. As such, Lil BUB has millions of followers on social media and helps to raise money for special needs pets.
With the help of Lil Bub, the Limited Edition Scoop Away Box helps to raise awareness for animal welfare. Scoop Away donated $5,000 to Lil BUB's BIG Fund for the ASPCA and the image of the Internet-famous cat will further help to collect funds to help animal organizations and homeless pets with special needs.
Image Credit: William Winchester Claytor
What Makes This Trend Stand Out
- Branded Collaboration with Internet Sensations
- Opportunity for businesses to partner with popular internet influencers to create special-edition products that appeal to their large and dedicated fanbases.
- Social Media Marketing for Philanthropic Causes
- Using the power of social media and popular internet personalities to raise awareness and funds for animal welfare and other charitable organizations.
- Creating a Sense of Exclusivity with Limited Edition Products
- By offering limited edition products, businesses can tap into the consumer desire for unique and exclusive goods, driving interest and sales.
Sectors Adopting This
- Pet Care
- The pet care industry can capitalize on the popularity of internet sensation cats to create unique and exclusive products that resonate with cat lovers.
- Social Media Marketing
- Businesses in the social media marketing industry can leverage internet influencers and viral sensations to generate brand awareness and engage with their target audience.
- Philanthropy and Nonprofit Organizations
- Nonprofit organizations focused on animal welfare or special needs pets can partner with businesses and internet celebrities to raise funds and increase visibility for their cause.
