The Rox Volleyball San Sol box design is the design work of Victoria Dexter and helps to identify the best and brightest features of both the brand and its products. Featuring hexagonal cutouts, a textured aesthetic and a vibrant color scheme the Rox Volleyball San Sol packaging mimics the design of the very product within. What's more, the vibrant sea blue and sandy brown colors tie the packaging to the beach for the inherent connection to be clear right off the bat.
The Rox Volleyball San Sol box design encourages the consumer to interact with it, experience the texture and even touch the actual product. This focus on sensory stimulation helps to set the product apart from other options in the sporting goods aisle to encourage purchases.