There is a sullen quality to the Bottega Veneta Spring-Summer 2014 ad campaign that has nothing to do with the fashion being showcased and everything to do with the expression of the model. As though unhappy with her love situation, she poses disinterestedly amidst beautiful scenes of nature. Of course, she can't be completely dejected considering her impeccable wardrobe.
Shot on location in New Jersey by South African photographer Pieter Hugo, the Bottega Veneta Spring-Summer 2014 ad campaign stars model Amanda Murphy alongside male model Mark Cox. Bottega Veneta Creative Director Tomas Maier about the collaboration says, "I am a great admirer of Pieter’s portraits, which have an undeniable beauty, yet do not shy from challenging the viewer." That is exactly what this series of photos does. There is a narrative that needs to be fleshed out.
Sullen Nature-Embracing Ads
More Stats +/-
Chic Minimalist Fashion Ads
Clashing Print Fashion Ads
Vibrantly Graphic Fashion Ads
Monochromatic Seashore Fashion Ads
Bronzed Couple Fashion Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.