The Bottega Veneta Spring 2011 menswear line, shown above at Milan Fashion Week, is rife with matching monochromatic outfits. Using a palette of rust, navy, white, tan, and olive green, Bottega Veneta achieves a laid-back aesthetic with a tailored edge.
Although I'm not a giant fan of the rolled short shorts, I adore the close-fitting cardigans and relaxed blazers. The Bottega Veneta Spring 2011 collection is one I can't wait to see on the street.
Key Themes Behind This Trend
- Monochromatic Menswear
- Opportunity for brands to create coordinated outfits using a single color scheme for men's fashion.
- Tailored Edge
- Disruptive innovation potential in combining a laid-back aesthetic with tailored elements in men's fashion.
- Matching Outfits
- Growing trend of matching monochromatic outfits for a cohesive look in men's fashion.
Where This Applies
- Fashion
- Fashion industry can capitalize on the trend of coordinated monochromatic menswear outfits.
- Apparel
- Opportunity for apparel manufacturers to produce tailored garments with a laid-back aesthetic for men.
- Retail
- Retailers can curate collections that feature matching monochromatic outfits for men.
