Streetwear label BoTT, which is an acrynom for 'Birth of The Teenager' introduces its new selection of apparel designed for the Fall/Winter 2020 season. The lookbook that shows off all the new seasonal looks takes on a hazy visual aesthetic, informed by lo-fi images.
The apparel itself features heavy graphic detailing to grab attention in a playful manner. The selection features crewneck sweaters, paneling denim jackets, worker jackets, hoodies, half zippered pullover sweaters, sweatpants, and much more. These are decorated with vibrant graphics, all-over patterning, and logo accents. One of the notable items in the capsule is the purple crewneck sweater with a print on the back that cannot be missed reading "Birth of The Teenager."
Image Credit: BoTT
Key Themes Behind This Trend
- Lo-fi Aesthetic
- There is an opportunity for brands to incorporate hazy visual aesthetics and lo-fi images into their designs to create a unique streetwear style.
- Graphic Detailing
- The use of heavy graphic detailing in apparel can capture attention and add a playful element to streetwear fashion, presenting an opportunity for creative and eye-catching designs.
- Logo Accents
- Adding logo accents to clothing items can enhance brand recognition and create a strong visual identity, presenting a chance for brands to showcase their logos in unique and attention-grabbing ways.
Where This Applies
- Fashion
- The fashion industry can incorporate the lo-fi graphic-heavy streetwear trend to attract the younger demographic and tap into the growing streetwear market.
- Apparel
- Incorporating heavy graphic detailing and logo accents into apparel designs can provide opportunities for apparel brands to differentiate themselves in the market and attract fashion-forward consumers.
- Streetwear
- The streetwear industry can leverage the lo-fi aesthetic, graphic detailing, and logo accents to create unique and eye-catching designs that resonate with streetwear enthusiasts and capture their attention.
