Botanic Pretti5 Fuses TCM with Western Tech
Laura McQuarrie — July 11, 2023 — Fashion
References: pretti5 & prnewswire
Botanic Pretti5 is a skincare solution designed to address everything from stressed-out, sensitive skin to pollution and premature aging with the power of Traditional Chinese Medicine (TCM) and advanced Western technologies. Dorothy Chau, the founder of Botanic Pretti5, was unable to find solutions that fit her specific needs and found her friends complaining about skin issues as a result of eczema, stress-induced breakouts and irritating skincare ingredients. In response, simple and hypoallergenic skincare products powered by plant-based ingredients were created to make problem-solving products.
Snow mushroom, a vegan alternative to hyaluronic acid, is among the key ingredients, along with goldflower root extract, a potent anti-inflammatory ingredient. Botanic Pretti5 founder Dorothy Chau says, "With Botanic Pretti5, we really wanted to bring the 5 elements of TCM—wood, fire, earth, metal and water—to life through our product in a way that's natural and relatable."
Snow mushroom, a vegan alternative to hyaluronic acid, is among the key ingredients, along with goldflower root extract, a potent anti-inflammatory ingredient. Botanic Pretti5 founder Dorothy Chau says, "With Botanic Pretti5, we really wanted to bring the 5 elements of TCM—wood, fire, earth, metal and water—to life through our product in a way that's natural and relatable."
Trend Themes
1. Plant-based Skincare - Disruptive innovation opportunity: Develop new skincare products powered by plant-based ingredients to meet the demand for natural and hypoallergenic solutions.
2. Integration of Traditional Chinese Medicine (TCM) and Western Technologies - Disruptive innovation opportunity: Combine TCM principles and advanced Western technologies to create innovative skincare solutions that address specific skin issues.
3. Alternative Ingredients to Hyaluronic Acid - Disruptive innovation opportunity: Explore alternative ingredients, such as snow mushroom, that can replace hyaluronic acid and provide vegan, hydration-boosting properties.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Develop new skincare products powered by plant-based ingredients to meet the demand for natural and hypoallergenic solutions.
2. Traditional Chinese Medicine (TCM) - Disruptive innovation opportunity: Integrate TCM principles into skincare treatments and products to offer alternative solutions for skin health.
3. Cosmetics - Disruptive innovation opportunity: Incorporate alternative ingredients, such as snow mushroom, in cosmetics formulation to provide innovative and sustainable beauty solutions.
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