These shocking stained glass ads are the brainchild of BETC Euro ERCG (an advertising agency in France) and Borgia. Using powerful religious imagery mixed with many of the seven deadly sins, this print campaign is sure to turn heads and make those who are devoutly religious furious. While this attention may be negative, the saying does state that any attention is good attention -- and Borgia agrees.
David Lachapelle is the photographer of these four sinful prints and that are said to be "revealing the duality of the members of the Borgia family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices."
Spooky and unsettling, this campaign for Borgia is a great example of where the tactic of shockvertising is heading.
What Makes This Trend Stand Out
- Religious Shockvertising
- Religiously themed shock advertising campaigns are on the rise.
- Provocative Imagery
- The use of provocative imagery in advertising campaigns is gaining popularity.
- Tasteful Controversy
- Brands are using tasteful controversy to generate brand awareness and publicity.
Sectors Adopting This
- Advertising
- The advertising industry can capitalize on producing provocative campaigns for clients who want to generate buzz.
- Fashion and Luxury Goods
- Fashion and luxury brands could positively differentiate themselves in the marketing world with daring campaigns that target their affluent audiences.
- Art and Photography
- Photographers and artists who are able to create boundary-pushing campaigns could attract clients who want to generate impactful visuals that stand out in crowded markets.
