These shocking stained glass ads are the brainchild of BETC Euro ERCG (an advertising agency in France) and Borgia. Using powerful religious imagery mixed with many of the seven deadly sins, this print campaign is sure to turn heads and make those who are devoutly religious furious. While this attention may be negative, the saying does state that any attention is good attention -- and Borgia agrees.
David Lachapelle is the photographer of these four sinful prints and that are said to be "revealing the duality of the members of the Borgia family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices."
Spooky and unsettling, this campaign for Borgia is a great example of where the tactic of shockvertising is heading.