Movies and television shows about zombie apocalypses may be fantastical, but they do more than simply entertain, they inspire people to ready themselves for the possibility of such unexpected disasters; enter the Boltwell B72 Foundation Kit. This 'basic' survival kit is enough for two people to survive over a period of three days.
Yet what makes the Boltwell B72 Foundation Kit so appealing is the ability to build on top of it to create a personalized survival kit that is ready for any type of emergencies. Starting at $325, it comes packed with a weather radio, tube tent, duct tape and even some dry shampoo. The company doesn't want people to die from their own stench.
What Makes This Trend Stand Out
- Personalized Survival Kits
- There's an opportunity for companies to offer personalized survival kits to consumers that address their specific needs based on location and risk factors.
- Emergency Preparedness
- There's a growing trend among consumers to be equipped for unexpected emergencies, creating opportunities for companies to offer innovative, comprehensive solutions.
- Multi-functional Products
- There's an opportunity for companies to create and market multi-functional products like Boltwell's B72 Foundation Kit that serve multiple purposes in emergency situations.
Sectors Adopting This
- Outdoor and Adventure
- Outdoor and adventure companies can expand their product offerings to include emergency preparedness gear and personalized survival kits.
- Insurance
- Insurance companies can create new products and services that provide customers with access to emergency preparedness resources and kits, potentially reducing the risk of claims and liabilities.
- Consumer Goods
- Consumer goods companies can brand and market multi-functional products as emergency preparedness essentials, appealing to safety-conscious consumers and expanding the scope of their offerings beyond the traditional retail markets.
