Bold Ideas Celebrates Drinking and Writing

 - Mar 2, 2010   Updated: Jul 19 2011
References: boldideas.bigcartel & design-milk
The Bold Ideas design company has happened upon a great idea: creating artist and writer notebooks that feature drink recipes on the cover. There's nothing like alcohol to bring out all that latent artistic talent.

For those who are dry and sober, Bold Ideas also has notebooks that feature coffee and non-alcoholic fruit drinks. All joking aside, these Bold Ideas notebooks are fun and original. Check out their site for more.

Implications - Consumers that utilize humor in their products are able to establish empathetic bonds between themselves and the users. Corporations looking to establish long-standing consumer relations may consider utilizing humor in their advertising campaigns.