Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
References: kickstarter & richmondbizsense
Catherine Emblidge and Celeste Chance are set to launch Everything But The Booze (EBTB), a pioneering non-alcoholic cocktail company.
Assigned with a group project to develop a new business idea, the duo drew inspiration from real-life experiences, including a classmate who abstained from alcohol and often felt excluded at social gatherings. This insight fueled their determination to create a solution catering to individuals seeking sophisticated non-alcoholic drink options.
“People would come up to the bar all the time looking for mocktails so I had to get kind of fancy with what I had on hand,” Chance said. “That definitely helped us when we were crafting these drinks.”
EBTB's inaugural beverage lineup features a non-alcoholic sangria bursting with fruity notes, a refreshing margarita infused with zesty flavors, and a mule with a unique twist.
Image Credit: Mike Platania
Assigned with a group project to develop a new business idea, the duo drew inspiration from real-life experiences, including a classmate who abstained from alcohol and often felt excluded at social gatherings. This insight fueled their determination to create a solution catering to individuals seeking sophisticated non-alcoholic drink options.
“People would come up to the bar all the time looking for mocktails so I had to get kind of fancy with what I had on hand,” Chance said. “That definitely helped us when we were crafting these drinks.”
EBTB's inaugural beverage lineup features a non-alcoholic sangria bursting with fruity notes, a refreshing margarita infused with zesty flavors, and a mule with a unique twist.
Image Credit: Mike Platania
Trend Themes
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Non-alcoholic Mocktail Companies — Pioneering brands like Everything But The Booze are leading the trend of sophisticated non-alcoholic beverage options.
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Crafted Non-alcoholic Beverages — Innovative interpretations of classic cocktails, such as non-alcoholic sangria and zesty margaritas, are gaining popularity in the beverage industry.
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Socially Inclusive Mocktail Culture — The rise of mocktail businesses reflects a growing demand for inclusive drink options that cater to individuals abstaining from alcohol.
Industry Implications
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Beverage Manufacturing — The beverage manufacturing sector can leverage the trend of non-alcoholic mocktails by innovating new flavor profiles and production processes.
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Hospitality and Entertainment — The hospitality industry can capitalize on the crafted non-alcoholic beverages trend by offering unique and appealing mocktail menus to attract a diverse customer base.
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Health and Wellness — The health and wellness industry has an opportunity to embrace socially inclusive mocktail culture by promoting non-alcoholic options as part of a balanced lifestyle.
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