The Latest Dickies Clothing is Colorful, Bold and Youth-Centric
References: dickieslife & hypebeast
Celebrated workwear label Dickies drops a stunningly bold fashion collection for the Spring/Summer 2019 season. Tapping into contemporary youth street culture, the brand's newest release takes the form of vignettes. That is, there are three distinct subcategories within the Spring/Summer 2019 range.
One aligns itself with skateboarding culture, featuring a strong rosy peach colorway that contributes with cheerfulness to the clothing. The second boasts a more utilitarian vibe with deep green hues and tailored beige workwear. The third distinct style of Dickies' bold fashion collection features an abundance of black and navy stripes.
The brand's Spring/Summer 2019 drop is eclectic and versatile. It effortlessly communicates an effortless urban chicness that will definitely appeal to younger audiences and their tastes in fashion.
One aligns itself with skateboarding culture, featuring a strong rosy peach colorway that contributes with cheerfulness to the clothing. The second boasts a more utilitarian vibe with deep green hues and tailored beige workwear. The third distinct style of Dickies' bold fashion collection features an abundance of black and navy stripes.
The brand's Spring/Summer 2019 drop is eclectic and versatile. It effortlessly communicates an effortless urban chicness that will definitely appeal to younger audiences and their tastes in fashion.
Trend Themes
1. Bold Fashion Collections - Disruptive innovation opportunities for fashion brands to tap into contemporary youth street culture and create eclectic, versatile and colorful collections.
2. Youth Street Culture - Disruptive innovation opportunities for brands to align themselves with skateboarding culture and offer clothing that appeals to younger audiences.
3. Versatile Urban Chicness - Disruptive innovation opportunities for fashion brands to effortlessly communicate an effortless urban chicness and cater to the tastes of younger audiences.
Industry Implications
1. Fashion - Disruptive innovation opportunities for fashion brands to create bold collections that tap into youth street culture and cater to younger audiences.
2. Skateboarding - Disruptive innovation opportunities for skateboarding brands to collaborate with fashion brands and offer skateboarding-inspired clothing that appeals to younger audiences.
3. Streetwear - Disruptive innovation opportunities for streetwear brands to create versatile and colorful collections that align with contemporary youth street culture.
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