Workwear brand Dickies has announced the release of its latest clothing capsule called the 'New Prep' collection. According to the brand, the new capsule is inspired by preppy old-school American designs, particularly those belonging to the vintage sportswear category.
As a result, the capsule includes pants, shirts, and denim jackets, all of which have been reimagined through a prep-centric lens. Because of this, they feature classic varsity artwork details, college checks, and collegiate-inspired colorways.
Standout pieces include the Westcover Shirt, the Union Spring Jacket, the Pleated Pant, and the Bakerhill Shirt. Colors such as beige, jade green, white, and black are laced throughout the collection, lending the garments a fall-ready look. For those interested, the entire collection is now available to purchase on the Dickie's website.
Image Credit: Dickies
Key Themes Behind This Trend
- Vintage Sportswear-inspired Fashion
- The trend towards vintage sportswear-inspired fashion continues to grow, creating opportunities for brands to reimagine classic designs with modern flair.
- Prep-centric Fashion
- The rise of prep-centric fashion, particularly in the form of capsule collections, presents an opportunity for brands to tap into the nostalgia of classic American designs.
- Collegiate-inspired Colorways
- The incorporation of collegiate-inspired colorways such as beige, jade green, white, and black into fashion collections offers a fresh spin on classic color palettes.
Where This Applies
- Fashion
- The fashion industry can capitalize on the growing trend towards vintage sportswear and prep-centric fashion by innovating and updating classic styles to appeal to modern consumers.
- Retail
- Retailers can take advantage of the growing demand for vintage sportswear-inspired clothing by stocking their stores with capsule collections like Dickie's 'New Prep' collection.
- Marketing
- Digital marketers have an opportunity to target a specific demographic of consumers who are drawn to the nostalgic appeal of vintage sportswear and colleges-inspired fashion.
