Body-Positive Fashion Runways

The Chromat Fall 2018 Showcases Models of All Shapes, Sizes & Color

It is a difficult task to produce a well-structured and all-inclusive body-positive fashion show, but for Chromat's designer Becca McCharen-Tran, that has never been an issue. For the Ready-to-Wear Fall 2018 collection, the fashion house sets the spotlight on bold colors, revealing silhouettes, quirky sunglasses, expressive make-up and models that vastly vary in build and ethnicity — "a million different kinds of allure, [...] flaunting a life-affirming body confidence."

The Chromat body-positive fashion runway show is centered around the theme of Escapism. Models, wearing skimpy bikini tops with cord-accented flowy pants, sporty swim suit ensembles with thigh-high stockings and suggestive mesh detailing, dominated the show. Encouraged by the audience's applause, the Chromat body-positive fashion collection also features some unlikely non-clothing related accessories, such as soda cans and Cheetos that were held or placed in the pockets of the garments, challenging the notion of model starvation.

Photo Credits: Luca Tombolini / Indigital.tv

Body-positive Fashion
Opportunity to design inclusive fashion shows that celebrate diverse body types and promote body confidence.
Escapism Theme
Opportunity to create fashion shows centered around the theme of escapism, allowing designers to explore imaginative and creative concepts.
Non-clothing Accessories
Opportunity to incorporate unexpected non-clothing accessories into fashion collections, challenging traditional notions of fashion and beauty.

Where This Applies

Fashion
Fashion designers can embrace body positivity and create innovative designs that cater to diverse body types.
Event Planning
Event planners can create immersive fashion shows that transport attendees to different worlds, tapping into the desire for escapism.
Food and Beverage
Food and beverage companies can collaborate with fashion designers to create unique and unconventional accessories, merging the worlds of fashion and food.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 92%
Freshness 8%