BIC's BodyMark collection was designed with creatives in mind, with the brand joining forces with international tattoo artist Miryam Lumpini, otherwise known as The Witch Doctor, for the release.
The cosmetic-quality markers come in array of different colors, from black and brown, to vivid hues of lime green, red, pink, purple, and blue. Each marker has a flexible felt tip, allowing users to draw with precision with the tip of, or use the edge of marker to create thicker lines. The markers leave a rich and long-lasting pigment, and as a result, the temporary tattoos usually taking a few washes to completely remove.
BodyMark is ideal for consumers who are interested in experimenting with a new tattoo design but just aren't ready to commit, and for special occasions where a little ink helps to complete a look.
Image Credit: BIC
What's Driving This Trend
- Cosmetic-grade Temporary Tattoos
- The rise of cosmetic-grade temporary tattoos presents opportunities for beauty and fashion industries to tap into the growing demand for easily removable body art.
- Customizable Temporary Tattoo Tools
- The availability of customizable temporary tattoo markers opens up possibilities for DIY enthusiasts and artists to create unique designs that can easily be applied and removed.
- Collaborations with Tattoo Artists
- Collaborations between tattoo artists and marker manufacturers offer a platform for artists to showcase their skills and for brands to tap into the popularity of tattoos.
Who This Affects Most
- Beauty and Cosmetic
- The beauty and cosmetic industry can offer temporary tattoo products as a trendy and easily removable alternative to permanent tattoos.
- Fashion and Accessories
- The fashion and accessories industry can explore the temporary tattoo trend by incorporating them into clothing designs or marketing campaigns.
- Arts and Crafts
- The arts and crafts industry can provide supplies and tools for DIY temporary tattoo enthusiasts who want to express their creativity through body art.
