Viori makes shampoo and conditioner bars that are inspired by the ancient rituals of the Red Yao Tribe in Longsheng, China and made with Longsheng rice water, and now the brand is introducing a body wash bar made with the same star ingredient. The premium ingredient that's featured in the product comes from a direct and sustainable partnership between Viori and the Red Yao. After meeting with the women of the Red Yao tribe in Longsheng, Himmie Lau, Executive Marketing Director of Viori, said "We noticed the amazing effects naturally grown Longsheng rice water had on their skin from hand-rinsing their rice for daily meals and using the rice water to wash their hair. So, we used that same Longsheng rice to make premium, all-natural Viori body wash bars that cleanse and moisturize your skin."
The free-from Viori Body Wash Bars are intricately patterned, all-natural, vegan, sulfate-free, paraben-free and cruelty-free, as well as plastic-free.
What's Driving This Trend
- Free-from Personal Care Products
- Opportunity for disruptive innovation in creating personal care products that prioritize natural, vegan, sulfate-free, paraben-free, and cruelty-free ingredients.
- Traditional and Indigenous-inspired Personal Care
- Opportunity for disruptive innovation in creating personal care products inspired by traditional and indigenous rituals and ingredients.
- Plastic-free Personal Care Packaging
- Opportunity for disruptive innovation in creating personal care products with plastic-free packaging.
Who This Affects Most
- Personal Care Industry
- Opportunity for disruptive innovation within the personal care industry to create natural, vegan, and cruelty-free products inspired by traditional and indigenous ingredients and rituals with plastic-free packaging.
- Sustainable Agriculture Industry
- Opportunity for disruptive innovation within sustainable agriculture to create partnerships with indigenous communities to grow and sustainably harvest premium ingredients for personal care products.
- Eco-friendly Packaging Industry
- Opportunity for disruptive innovation within the eco-friendly packaging industry to create sustainable alternatives to plastic packaging for personal care products.
