Bodewell by P&G has been newly introduced to share problem-solving products for those who experience eczema and psoriasis—that's estimated to be almost 40 million people in the United States alone.
These products are geared at relieving itching and irritation and the no-prescription-needed formulas do so without steroids, parabens and fragrance. The gentle, effective and affordably priced products are poised to support good skin days and bad.
Bodewell’s product range is priced between $18 to 32 and customers can also take advantage of a 15% discount with a subscription. Soothing skincare solutions from the brand include the Eczema Daily Calming Cream and Psoriasis Calming Cream, as well as the Psoriasis Scalp Relief Treatment, Dry Scalp Daily Shampoo, Sensitive Skin Moisturizing Body Wash and Psoriasis Soothing Spray.
What's Driving This Trend
- Skincare for Eczema and Psoriasis
- Opportunity to develop non-steroidal, fragrance-free skincare products for eczema and psoriasis sufferers.
- Affordable Problem-solving Skincare
- Opportunity to develop affordable and effective skincare products that target specific skin issues.
- Subscription-based Skincare
- Opportunity to create subscription-based skincare services that offer discounts to customers.
Who This Affects Most
- Pharmaceuticals
- Pharmaceutical companies can expand into non-steroidal skincare products for managing eczema and psoriasis.
- Healthy Living
- Companies in the healthy living industry can develop natural and affordable skincare products that address specific skin issues.
- Subscription Services
- Subscriptions service companies can introduce discounted skincare products as part of their offerings.
