In addition to its electric i model cars, BMW has designed a lifestyle collection of apparel and accessories to fit into the BMW i collection.
This collection features apparel as well as tech accessories, some of which are inspired by the BMW i automobiles. 100% sustainable, this lifestyle line features apparel constructed out of organic cotton and recycled materials, while some of the tech accessories are charged by sun or artificial light. Though sporty and relaxed, this collection was designed to reference the look of the BMW. The German brand is no stranger to the sustainable market and groups this lifestyle line with its newly released emission-free automobiles.
The BMW i collection is continuing to make waves with green consumers as well as luxury buyers.