Automotive AI Assistants

A New BMW AI Assistant Can Keep Drivers Awake and Alert While Driving

AI assistants are becoming more common in the home and a new BMW AI assistant aims to bring the smart technology into vehicles. The new AI will be proprietary to BMW and will be able to perform fairly standard AI tasks. This includes playing music, giving directions, responding to random questions, turning on the HVAC system and much more. The BMW AI assistant is set to appear in all BMW models featuring the 7.0 operating system, which will begin rolling out in March 2019.

While the BMW AI assistant may sound like fairly standard fare, it does feature one distinct capability unseen in other automotive AIs. When a user tells the system they are tired, the AI assistant will then initiate Vitality Mode and change the lighting, temperature and mood music to keep the driver awake.

Image Credit: BMW

AI Assistants in Vehicles
The integration of AI assistants into vehicles is a growing trend, offering convenience and personalized services for drivers.
Personalized Driving Experiences
AI assistants in vehicles can create personalized driving experiences by adjusting lighting, temperature, and music based on the driver's needs and preferences.
Enhanced Driver Safety
AI assistants in vehicles can enhance driver safety by detecting fatigue and initiating measures to keep the driver awake and alert.

Where This Applies

Automotive
The automotive industry can leverage AI assistants to provide enhanced driving experiences and improve driver safety.
Artificial Intelligence
The AI industry can capitalize on the integration of AI assistants into vehicles, offering innovative solutions for the automotive sector.
Smart Home Technology
The smart home technology industry can expand its offerings by integrating AI assistants that seamlessly connect home and vehicle environments.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 57%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X