More automotive brands are moving into the alternative transportation market as seen with the new BMW Active Hybrid Bicycle that offers both powered and manual capabilities. The bicycle is outfitted with a 250W motor within along with a 504Wh battery pack, which work to provide riders with the ability to go up to 62 miles on a single charge. The pedal assistance design enables riders to feel more in control of their experience rather than having them just sitting idly by during the journey.
The BMW Active Hybrid Bicycle also boasts an integrated LED system for enhanced security, while the sporty design makes it look like a piece one equipment suitable for car enthusiasts to mount. The bike is priced at $4,000 and is available directly from BMW dealers.
What Makes This Trend Stand Out
- Automotive Brand Ebikes
- Automotive brands are expanding into the alternative transportation market, presenting opportunities for companies to create innovative eBike designs.
- Integrated LED Security
- The integration of LED systems in eBikes presents opportunities for companies to enhance rider safety through innovative technological capabilities.
- Pedal-assist Design
- The pedal-assist design in eBikes gives riders a more personalized and immersive experience, allowing companies to create more unique and customized designs.
Sectors Adopting This
- Automotive Industry
- Automotive companies who are moving into the alternative transportation market need to focus on disruptive innovation to stay competitive.
- Bicycle Industry
- Bicycle companies producing eBikes need to focus on design innovation to stay relevant in a market where automotive companies are building alternative transportation.
- Technology Industry
- Companies in the technology industry have an opportunity to create innovative safety features for the growing market of eBikes.
