After many years of struggling and being frustrated with ill-fitting earbuds, Scandi Electronics founder Melissa Eldridge set out to create a better product that would offer simplicity, style and function—now, Swings Bluetooth Earrings are being introduced to the world on Kickstarter.
True to their name, the high-tech earrings are designed to be worn in two ways by women with pierced ears. The device can be worn purely as a stylish accessory, or flipped upwards to take advantage of the Bluetooth features of the tech for listening to audio or music.
As a product created for women by women, the Bluetooth Earrings are being introduced in two styles, Swings and Swings Sport, which boasts a sleek all-black colorway with lightweight silicone bands and a design that's sweat-resistant and shock-proof.
What's Driving This Trend
- Wearable Technology Jewelry
- Opportunity for jewelry companies to consider incorporating wearable technology into their designs to bring a unique value proposition to customers.
- Fashionable Bluetooth Devices
- Opportunity for electronics companies to tap into the fashion industry by creating fashionable Bluetooth devices that look good and perform well.
- Gender-specific Product Development
- Opportunity for companies to consider gender-specific product development approaches to create innovative and impactful products that speak directly to their target audience.
Who This Affects Most
- Jewelry
- Jewelry companies can explore incorporating wearable technology into their designs to create a new range of products that provide style and functionality.
- Consumer Electronics
- Electronics companies can explore creating fashionable Bluetooth devices to appeal to fashion-conscious consumers.
- Fashion
- Fashion companies can collaborate with technology companies to create fashionable wearable devices that cater to their target audience.
