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Australian Sunscreen Expansions

Ocean-Safe Sunscreen Brand Blue Lizard is Launching in Canada

— May 10, 2021 — Business
Blue Lizard Australian Sunscreen, a subsidiary of Crown Laboratories, is expanding into Canada with three of its most popular sunscreen products: Baby, Sensitive SPF 50+, and Sensitive Face SPF 30+. Blue Lizard's effective formulas are designed to not only protect skin from the sun but to protect the ocean as well.

The reef-safe summer-ready sunscreens boast a number of beneficial skincare properties. Blue Lizard Australian Sunscreen Baby and Sensitive SPF 50+ contain zinc oxide and titanium dioxide for lightweight, premium UV protection. For more targeted skincare, Sensitive Face SPF 30+ integrates hyaluronic acid, antioxidant-rich green tea extract, and caffeine into the formula for a hydrating blend that is face-friendly. Blue Lizard Australian Sunscreen products are offered in 89 mL squeeze tubes and larger 8.75 oz bottles.

Image Credit: Blue Lizard, Amazon
Trend Themes
1. Ocean-safe Sunscreen - The increasing demand for environment-friendly sunscreen that protects the ocean creates an opportunity for sunscreen makers to innovate and develop new products.
2. Targeted Skincare Protection - The integration of additional skincare components in sunscreens such as hyaluronic acid, green tea extract, and caffeine creates an opportunity for developing and marketing sunscreens for specific skin types.
3. Expansion and Market Penetration - As seen with Blue Lizard's expansion into Canada, international market entry and expanding product lines can be an effective way to increase sales and brand recognition.
Industry Implications
1. Sunscreen Manufacturing - Sunscreen manufacturers have the opportunity to develop new ocean-safe and targeted skincare products to meet the consumer demand created by growing environmental consciousness.
2. Retail - Retailers can stock and sell the expanding range of ocean-safe sunscreens, targeting environmentally-conscious consumers who are willing to pay a premium for sustainable products.
3. International Trade - Sunscreen manufacturers have the opportunity to expand internationally like Blue Lizard, penetrating untapped markets and increasing brand recognition overseas.
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