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Stark Blue Casual Sneakers

Nike SB Unveils the SB Dunk Low in a Blue Fury Colorway Option

— April 1, 2020 — Fashion
Nike SB continues to release new colorways of the SB Dunk Low sneaker model and the latest to launch is the 'Blue Fury' colorway. It is a radiant palette that features a plethora of different blues in a bright manner throughout the entire silhouette. It is reminiscent of the Nickelodeon character Blue, from the show Blue's Clues.

The color palette covers most of the uppers, which boast a construction of nubuck materials as the base foundation. It is then detailed with suede overlays on top in a light blue as well. Details such as the tongue tags, the heel tab, and the branding Swoosh arrive in a deep royal blue to contrast against the lighter base. Additionally, the insoles boasts a Zoom Air unit, the midsoles are white and made from rubber, and the ice blue outsoles round out the sneaker.


Image Credit: Nike China
Trend Themes
1. Bright Sneaker Colorways - Opportunity to create vibrant and eye-catching sneaker designs to cater to consumers looking for unique footwear.
2. Nubuck and Suede Materials - Chance to innovate with alternative materials for sneakers, offering a premium and luxurious feel to consumers.
3. Contrasting Branding Accents - Ability to experiment with bold and contrasting branding elements on sneakers to create a distinctive and recognizable look.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity in the athletic footwear industry by introducing bold and colorful sneaker options for athletes and casual wearers alike.
2. Fashion Accessories - Opportunity to create statement footwear that complements various fashion styles and allows individuals to express their personal style.
3. Branding and Marketing - Innovation potential in branding and marketing strategies to effectively promote and market bold and distinctive sneaker designs to a wide range of consumers.
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