BLUE Bursts are new cat treats from Blue Buffalo that are crunchy on the outside and creamy at the center, offering texture-rich treats that cats are sure to enjoy. The new cat treats are available in varieties with flavors like chicken, seafood and liver and beef, each of which is formulated without poultry by-product meals, corn, wheat, soy, preservatives or artificial ingredients.
In all of the pillowy, all-natural cat treats, real meat like salmon or chicken liver is the first ingredient, which supports branding on the cat treat packaging that acknowledges pet owners treat their pets like family members by feeding them nutritious, high-quality food. While the Paw-Lickin’ Chicken variety is a crunchy treat that will delight chicken-loving cats, Savory Seafood is packed with vitamins, antioxidants and omegas.
Image Credit: Blue Buffalo
What's Driving This Trend
- Texture-rich Cat Treats
- There is an opportunity for pet food companies to develop more texture-rich cat treats that offer a crunchy exterior and a creamy interior.
- All-natural Ingredients
- Pet food companies can explore the use of all-natural ingredients as a way to appeal to pet owners who prioritize feeding their pets nutritious, high-quality food.
- Flavor Variety
- Creating cat treats with a wide range of flavors, like chicken, seafood, liver, and beef, can cater to different feline taste preferences.
Who This Affects Most
- Pet Food
- The pet food industry can innovate by developing more texture-rich cat treats that use all-natural ingredients and offer a wide range of flavors.
- Packaging
- The packaging industry has an opportunity to design visually appealing packaging for cat treats that emphasizes the use of all-natural ingredients and the flavor variety.
- Nutrition Supplements
- Nutrition supplement companies can explore the development of cat treats that are fortified with vitamins, antioxidants, and omegas to provide additional nutritional benefits.
