In the latest news for HUMAN MADE, NIGO showcased a sneak peek at the brand's upcoming Blue Bottle Coffee collaboration collection. Seen on Instagram, NIGO posted an image of a pack of coffee beans that has branding details nodding to HUMAN MADE with the iconic red heart logo.
Underneath that detail is the name of the blend, which is "FUTURE BLEND." This is paired with a short description of what customers would expect the brew to taste like, which is explained to have notes of jasmine, fruity notes of blueberry, and sweet caramel. Notably, there is also the Blue Bottle Coffee logo on the bag, found at the bottom of the package with all of the information.
Image Credit: NIGO
Why This Trend Is Growing
- Collaborative Streetwear
- Opportunity for fashion and retail industries to collaborate with non-traditional partners, such as coffee shops to create unique collections.
- Branded Food and Beverage Products
- Potential for brands to create their own branded food and beverage products as a way to expand market share and reach new audiences.
- Cross-industry Merchandising
- Opportunity for industries to combine products and merchandise in unique ways, such as a coffee company collaborating with a clothing brand to create a branded beverage product.
Industries Being Reshaped
- Fashion
- Collaborative streetwear offers an opportunity for fashion brands to foray into other industries, such as food and beverage.
- Food and Beverage
- Creating branded food and beverage products is a way for food and beverage companies to diversify their revenue stream and reach new customers.
- Retail
- Cross-industry merchandising is a creative and unique way for retail companies to attract new customers and stand out in the marketplace.
