At $750, the stacking Sandwich Ring is a little more than a Big Mac, but it certainly is unique. The artist, Carrie Weston descibes, "This stacking sandwich ring is a throw back to the good ol' times of brown bagged lunches. Remember when life was so simple? Elevated to pop icon statuss."
Implications - Novel items always capture consumer attention. One area where novelty can be applied is fashion. Fashion demand is fickle, and the fluctuating desire of fashion consumers is perfect for the steady creation and availability of offbeat and unexpected products like this BLT sandwich ring. Any consumer who values novelty will find items like this appealing.