Poundland's £1 'Bling Rings' Let Couples Get a Permanent Ring Later

 - Feb 12, 2019
References: poundland & heart
British variety store chain Poundland is now selling 'Bling Rings' to help couples come together without the pressure of a traditional proposal. The Bling Rings take the form of extremely low-cost engagement rings, which are priced at just £1and are offered in both gold and silver options with faux diamonds, rubies and topaz stones. The rings are sold in plastic packaging that says "Because we promise they'll want to choose their own," supporting couples who want to pick out a special eternity ring together or wait to invest in a fine piece of jewelry when their budget allows.

As Valentine's Day is one of the most popular days of the year for couples to get engaged, and the idea seems to resonate with people, Poundland sold over 20,000 of its Bling Rings in just a week.