Dewar's, a renowned brand of blended whiskeys and single malts owned by Bacardi, has launched a brand new product that joins the ranks of its venerable Double Double range, which has wowed whiskey connoisseurs and racked up prestigious industry awards around the world.
The Double Double 36 Year Old is a malt whiskey offering whose unique flavor is the product of a special quadruple aging process crafted by none other than Dewar's master blender Stephanie MacLeod. The process comprises a four-stage process that involves individual malts being aged for 36 years apiece, before being blended and aged together in groups before being finished in Madeira casks.
Launching for a price of $1,800, this blended whiskey is expected to make a splash in the travel retail sector due to its exclusivity and premium flavor.
Image Credit: Dewar's
What's Driving This Trend
- Quadruple Aging Process
- Exploring the potential of quadruple aging whiskeys to create unique flavor profiles and premium products.
- Specialty Travel Retail
- Identifying opportunities to target the high-end travel retail sector with exclusive products and premium pricing.
- Master Blender Expertise
- Maximizing the potential of master blender expertise to create new and innovative product offerings that appeal to whiskey connoisseurs.
Who This Affects Most
- Alcohol Manufacturing
- Developing innovative production techniques and unique aging processes to create premium products with enhanced flavor profiles.
- Travel Retail
- Utilizing exclusivity and premium pricing to target high-end consumers and create opportunities for unique product offerings.
- Luxury Goods
- Exploring the potential of premium, exclusive products in the luxury goods market and identifying opportunities for differentiation and value creation.
