"Don't Play With Your Life" is the theme of Mathmatiks new spring/summer line. The collection from the New York-based store includes T-shirts, visual art and accessories.
The jewelry collection is highlighted by a double barrel, ruby adorned revolver pendant with a rotating barrel and an 18K gold-plated dice. Mathmatiks stores are available at Zakka Corp, Brooklyn, and Reed Space, NYC.
Implications - Popular images within society and culture are frequently overused throughout product designs and packaging. Businesses that find ways to breakthrough from using replicas of familiar objects can always appear fresh and attractive in the eyes of consumers. As an alternative, simply reworking familiar objects such as revolvers or dice can also come across as an iconic spin on a beloved motif.
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