AllSwell Creative and Brooklyn Beach Teamed Up With a Blanket Set
Alyson Wyers — July 11, 2015 — Art & Design
References: allswellcreative
If you strongly believe being creative is also about being comfortable, this notebook and blanket set will be right up your alley. Available online, the AllSwell Creative Notebook x Brooklyn Beach Blanket Set is a collaboration consists of a blank notebook and a co-branded limited edition blanky.
Inspired by the half lined and half unlined two in one nature of the AllSwell notebooks, the blanket has three panels that also match the creative company's color scheme. This includes a blank, striped and blue section. Perfect for getting crafty and encouraging creativity at the beach, the blanket set also benefits the NYC chapter of the Surfrider Foundation as 10% of the proceeds will be donated.
This also makes a great gift for journal keepers.
Inspired by the half lined and half unlined two in one nature of the AllSwell notebooks, the blanket has three panels that also match the creative company's color scheme. This includes a blank, striped and blue section. Perfect for getting crafty and encouraging creativity at the beach, the blanket set also benefits the NYC chapter of the Surfrider Foundation as 10% of the proceeds will be donated.
This also makes a great gift for journal keepers.
Trend Themes
1. Collaborative Products - With the growing trend of collaboration, there is an opportunity to create unique and creative products that combine the strengths and unique characteristics of different brands.
2. Comfortable Creativity - Creating products that combine comfort and creativity can appeal to a wide range of consumers, from artists and writers to beach goers and outdoor enthusiasts.
3. Environmental Sustainability - As consumers become more environmentally conscious, there is an opportunity to create products that promote sustainability, such as through the donation of proceeds to environmentally-focused organizations.
Industry Implications
1. Stationery and Office Supplies - Collaborative stationery and office supply products that are both functional and aesthetically pleasing can appeal to a wide range of consumers, from students to professionals.
2. Outdoor Gear and Accessories - Products that combine comfort and functionality, such as outdoor blankets and notebooks, can appeal to outdoor enthusiasts and provide a unique branding opportunity for companies in the outdoor gear industry.
3. Eco-friendly Products - By incorporating sustainable materials and donating a portion of proceeds to environmental organizations, companies can appeal to environmentally-conscious consumers and differentiate themselves in the marketplace.
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